Hugh Massie
Hugh is a leader of the “behavioral management" revolution in business worldwide and bringing the field of behavioral finance to practical reality for creating and protecting wealth. He helps build client centered businesses and grow behaviorally smart advisors using highly reliable financial personality discovery systems based on extensive behavioral finance research. Learn more here .
Articles by Hugh Massie
- Artificial Intelligence
ChatGPT Can Sound Human but Still Doesn’t Understand People
They may be chasing us like Pac-Man’s ghosts, but psychometrics are the power pellets that keep us ahead in the game!
- Opinion
Advisors Are Being Measured by Lifetime Client Outcomes, Not AUM
We are moving from an AUM-based model to something far more powerful: Human Lifetime Economic Value HLEV.
- Future of Advice
Frictionless Engagement Starts With Behavioral Intelligence
Understanding how people are naturally wired, so you can engage them in ways that reduce friction, build trust, and unlock long-term value.
- Practice Growth
What if You Could Double Client Referrals in 2026—Without Asking for Them?
How many of your clients are actively referring you today—and what would happen if you doubled that number in 2026?
- Practice Growth
How Behavioral Science Is Turning Psychological Safety Into a Measurable Business Advantage
What if you could measure psychological safety with the same precision that you measure performance?
- Research
Behavioral Finance 3.0: How Money, Mindset, and Meaning Are Finally Aligned
We wanted to help people understand what was driving their financial decisions so they could use that knowledge to live better.
- Research
Unlocking Team Potential: The Behavioral Diversity Factor
Then, you can build behaviorally diverse teams that allow everyone to do what they do best, ultimately creating next-level collaboration!
- Research
The Future of Wealth Management Lies in Behavioral Personalization
Few have cracked the code on delivering emotionally intelligent, behaviorally aligned engagement at scale.
- Practice Growth
Coaching Through Chaos: A Modern Guide To Managing Client Stress
To help clients avoid burnout on their path to success, business coaches must be proficient in helping them identify stress triggers.
- Opinion
From Theory to Transformation: What the Latest Generations of Behavioral Finance Mean for Investors
Something much broader: life well-being. People don't just want to make smarter financial decisions—they want to live better lives #life
- Opinion
Why Top Firms Win Again and Again—And What They Know That You Don’t
Blackstone, BlackRock, State Street—are still dominating. The real driver of their success? Behavioral alignment at the leadership level!
- Practice Growth
Mastering the DOGE Mindset: Bold Thinking with a Human Touch
Because it’s not just about who stays or who goes. It’s about how you make those decisions and who you become in the process. #Efficiency
- Research
What’s Driving Investor Decisions in 2025? Insights You Need
Yesterday, I sat with a frustrated financial advisor in Atlanta who shared a story that's becoming all too familiar. #2025 #investor
- Practice Growth
Helping Others Find Their Life’s Purpose
When someone is at a crossroads in their life, their coach or mentor will need a special set of tools to point them in the right direction. #mentor #growth
- Practice Growth
How To Overcome Divisive Personalities
Building relationships with people whose behavior differs from your own has proven to be a factor in achieving improved outcomes
- Opinion
Grow Your Relationship Capital To Expand Opportunities
Relationships expand opportunities. Show appreciation to grow your relationship capital. #opportunities #growth
- Opinion
How To Avoid Missed Financial Opportunities
The greater the wind of opportunities that present themselves, the greater the potential money energy that can be unleashed. #money
- Practice Growth
Top 5 Non-Financial Work Rewards To Motivate And Retain Your Employees
Implementing these non-financial rewards is not enough, identifying each employee’s order of priority is key. #employee #retention
- Research
Advisors: Are You Asking the Tough Questions?
Are You Asking the Tough Questions?
- Research
Human Behavior Is Predictable, Markets Are Not