Contributor
Ian Golding
Ian Golding is a Certified Customer Experience Professional. A highly influential freelance CX consultant, Ian advises leading companies on CX strategy, measurement, improvement and employee advocacy techniques and solutions. Ian has worked across multiple industries including retail, financial services, logistics, telecoms and pharmaceuticals and has deployed CX tools and methodologies all over the world. An internationally renowned speaker and blogger on the subject of CX, Ian was also the first to become a CCXP Authorised Resource & Training Provider. Ian writes exclusive columns for CustomerThink and MyCustomer. Learn more here .
Articles by Ian Golding
- Practice Growth
Understanding the Difference Between What Customers NEED and What Customers WANT
- Practice Growth
Customer Experience: A Tale of Two Cafes
- Practice Growth
Accountability: A Story About Four People Named Everybody, Somebody, Anybody, and Nobody
- Practice Growth
Role Model Customer Centric Leadership
- Practice Growth
How a Lack of Common Sense Can Destroy Customer Experience
- Practice Growth
How Not to Ask for Customer Feedback: A Shocking Example From Sky TV
- Practice Growth
How British Airways Spectacularly Failed Its Customers and Damaged Its Brand
- Practice Growth
Why There's No Such Thing as 'Over' Communication in Customer Experience