Johnny Sandquist
Hi there! I'm Johnny Sandquist, and I've been creating content for businesses of all sizes-primarily in the financial services industry-for close to a decade. I began my career at one of the industry's premier financial advisor software companies before advancing to Director of Content at a creative agency solely dedicated to independent financial advisors and the companies who support them. Now, I'm focused on helping you create memorable content so you can stand out and reach the people who need to hear from you most. I'd love to talk with you about how my writing services and marketing experience can help propel your growth. Learn more here .
Articles by Johnny Sandquist
- Practice Growth
The Four-Part System Turns Advisory Marketing Into Predictable Growth
Wondering why your pipeline is still driven almost entirely by referrals and luck. There’s a better approach. I call it the brand authority flywheel.
- Practice Growth
AI Isn’t Replacing Search — But It Is Changing How You Get Found
If you take nothing else away from this blog, remember this: AI isn’t replacing search.
- Practice Growth
Why Founder-Led Marketing Outperforms Every Other Strategy
If we’re all honest with ourselves most companies put all their energy into that 5%—and end up bludgeoning those prospects with noise.
- Future of Advice
The Future of Wealth Management: How Culture, Talent & Next-Gen Clients Will Define Winners
Carina brings a powerful blend of experience as an advisor and executive, with deep insight into talent development and strategic growth. #advisors
- Practice Growth
The Ultimate Guide to the 10 Best Industry Conferences in 2025
Not just listing out our 2025 best conferences for financial advisors, we’re also summarizing and interpreting the data we collected from a survey
- Practice Growth
The Must-Know Marketing Essentials for Financial Advisors
How marketing and financial advising go hand in hand, helping you connect with your ideal clients, build trust, and grow your business. #advisors
- Practice Growth
What Is Peso and How Can Financial Advisors Use It?
One of the best marketing acronyms financial advisors should know is PESO – and, no, it’s not the Mexican currency. #marketing #advisors
- Practice Growth
What Does It Mean To Be ‘Google Screened’ and Should Advisors Do It?
Screened is required if you want to run Local Services ads, which allow you to show up at the top of searches like financial advisor near me.
- Practice Growth
FMG Suite Bought Twenty Over Ten: What Does that Mean for Financial Advisors?
Advisors now have fewer choices for a marketing partner than they did a week ago. #marketing #websites #automation