Lilah Raynor
As founder and CEO of Logica Research, Lilah is driven to help organizations use research to better engage with customers. To shed a contemporary light on engagement, Koski has authored the Koski Research Engagement IQ, a proprietary measurement system that assesses the public's sentiment of a company. The Index shows that engagement is tied to bridging the emotional connection with customers to concrete behaviors such as posting about you online. Logica Research thrives on asking great questions. Results from the firm's great questions have been published for her Fortune 1000 clients in the largest media outlets in the world, including the New York Times, The Financial Times, The Wall Street Journal, CNN and USA Today in addition to other business and non-traditional media such as Mashable, TechCrunch and GeekWire. Learn more here .
Articles by Lilah Raynor
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Want More Media Coverage, Clients, and Credibility? Start With Thought Leadership Research
Might also shed light on areas for which you had limited information, areas that can help bolster your viewpoints or widen your applicability.
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How Gen Z and Millennials Are Redefining the Way America Pays
Mobile payments continue to rise in popularity, with 59% of Americans now using their phone to make in-person purchases, up from 52% a year ago.
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Getting Financial Advice in the Age of AI
Despite the rise of these tools, when it comes to financial advice, Americans report still preferring advice from a human financial advisor.
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How Americans Really Feel About Their Finances
In an economic climate where financial stability can feel elusive, Americans are looking for more than reassurance.
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Tariffs Divide Opinions in New 'Future of Money' Study
Despite the widespread concern, our study also uncovered a notable divide in how Americans perceive the impact of tariffs.
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The Future of Payments: What’s Next for Debit, Credit, Mobile & More
Digital payment options are becoming increasingly integral to how people make in-person transactions and becoming a dominant force in the payments sector.
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How Americans Are Investing, Saving & Seeking Financial Guidance
41% of Americans were investors, with assets ranging from stocks and bonds to mutual funds and even cryptocurrencies.
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The Future of Payments: How Americans Are Ditching Cash for Digital
The way Americans pay continues to evolve, driven by technology and shifting consumer habits. #payments #habits #money
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From Piggy Banks to Portfolios: How Generations Approach Money in a Shifting Economy
How financial advisors and employers can meet each generation’s unique needs while helping them secure their financial futures. #advisors
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The Rising Need for Workplace Financial Wellness Programs
82% of people believe these programs are essential for financial management and growth, with younger generations leading the charge
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Advisors, Trust, and Gen Z Money Choices
Gen Z has been influenced by cautionary tales and a desire to avoid the financial challenges faced by previous generations. #GenZ
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ChatGPT: Impact on The Future of Money
Financial customers are definitely becoming more and more aware, educated and involved with the advent of ChatGPT / AI technologies.
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How Americans and Gen Z Handle Debt Differently
How Americans and Gen Z Handling Debt Differently