Lisa Hinz
Lisa M. Hinz is the Founder of LMHinz Marketing, a content marketing agency wholly focused on providing content marketing and inbound marketing services for H2H (human to human) businesses. She partners with businesses and other marketing agencies to develop comprehensive and effective content marketing strategies that results in greater brand credibility, builds relationships, motivates online customer engagement and conversions, and drives bottom-line returns. Learn more here .
Articles by Lisa Hinz
- Practice Growth
She’s Not a Niche—She’s the Future of Wealth
It is about building a firm that is structurally ready for where wealth is going. And that is a business conversation.
- Artificial Intelligence
Next-Generation Wealth Transfer Will Reward Advisors AI Can Find
AI is not replacing financial advisors. It is replacing your referral network for the generation that is about to inherit everything.
- Podcasts
Trust Is Currency: 3 Ways Financial Advisors Can Earn It Faster
Cuts straight to what actually builds trust with new audiences in 2026. Not better branding. Not more content. Three things
- Practice Growth
When Marketing Promises More Than Your Client Experience Delivers
Performative marketing. The kind that looks genuine on the surface and turns out to be a strategy underneath.
- Practice Growth
How Elite Advisors Win Clients Without Always Being “On”
Visibility is not a volume problem. It is an alignment problem, and the fix lives in your foundation, not your feed.
- Podcasts
Why Most Financial Advisors Are Digitally Invisible
Visibility is the precursor to trust—but in 2026, being "good at your job" is no longer enough to be seen.
- Practice Growth
Growth Ceiling Ahead? Rethink Referrals and Rebuild Around Integration
What they have is a growth model organized around a mechanism that was never designed to carry the weight being placed on it.
- Practice Growth
The Future of Wealth Needs Men — And That's Good Marketing
But there is a gap in that conversation that almost no one has noticed. It is almost entirely being driven by women.
- Practice Growth
Next-Gen Wealth Is Moving Fast—Is Your Firm Designed To Keep It?
Here is what nobody in your vendor lineup is going to tell you: The problem is not your marketing. It is what your marketing is built for.
- Practice Growth
Your Firm Isn’t Losing Prospects—They’re Silently Escaping
They are the firms that have identified and eliminated the friction in their marketing and early engagement.
- Practice Growth
When Random Acts of Marketing Stall Growth in High-Net-Worth Advisory Firms
Realized one of the greatest threats to a firm’s longevity isn’t just found in the markets. It’s found in the Marketing Strategy Gap.
- Practice Growth
The 2026 Marketing Trends Smart Advisors Are Using to Accelerate Growth
Marketing in service industries has entered a new phase. What was once experimentation is now execution.
- Practice Growth
Why Traditional AUM Pricing Is Failing—and the Models That Attract Women, Millennials & Gen Z
These priorities do not always fit neatly into traditional AUM models, which means pricing innovation is not optional; it is essential.
- Practice Growth
How Gratitude Drives Real AUM Growth with Women and Next-Gen Investors
Who thrives in an era that must prioritize women and next-generation wealth while also integrating emerging technologies like artificial intelligence.
- Practice Growth
The Wealth Gap No One Talks About: Why So Many Women Feel Unwelcome in Financial Advice
It raises a question worth asking: Are current financial advisory AUM models really the answer to serving most women well?
- Future of Advice
AI Isn’t Killing Financial Advisors—It’s Exposing the Ones Who Add No Real Value
Let’s be honest: AI is already doing what many financial advisors claim to do—only faster, cheaper, and without the awkward small talk.
- Practice Growth
Don’t Wait for January: The Strategic Reset Every Advisory Firm Needs Before 2026
If you want 2026 to reflect your actual standard—not just your survival mode—you don’t start in January. You start now
- Future of Advice
Financial Planning Wasn’t Built for Women—What Needs to Change
Here’s what women really need in their financial plan—and what firms should consider if they want to serve them better:
- Practice Growth
Not Sure What to Write About? 5 Topics Every Financial Advisor Should Blog About